List of Articles Tourism Destination

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  1 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
    فرزانه  عبدالمحمدی
  This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and v More

  This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and visited Naqshe Jahan Square in summer 2017. Data-collection instrument was a researcher-developed questionnaire based on the literature and it included 40 closed questions. The validity and reliability of the questionnaire were examined and confirmed through content and construct validities, and Cronbach’s Alpha Coefficient. To analyze the data and to test the hypotheses, both SEM and path analysis were used in the SPSS and LISREL, respectively. The findings showed that social responsibilities in tourism destinations significantly affected brand through brand awareness; perceived value; perceived quality of tourism destination; the brand image of tourism destination; loyalty towards tourism destination. Manuscript profile
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  2 - Effective Factors in Management Strategies for Sustainable Branding in Coastal Destinations (Case Study: Chabahar Coastal Zone)
    seyed saeed hashemi abdolreza roknedin eftekhari
  Given the critical importance of branding, tourism destinations seek to attract broader support in social, environmental, and managerial dimensions and set their management methods. To accomplish such goals and to establish an optimal management approach, one needs to i More

  Given the critical importance of branding, tourism destinations seek to attract broader support in social, environmental, and managerial dimensions and set their management methods. To accomplish such goals and to establish an optimal management approach, one needs to identify the influential factors. This paper aimed to establish a sustainable branding management strategy for coastal tourism destinations by identifying influential factors. The resource-based theory was used besides the METASWOT technique to establish a sustainable branding management strategy in Chabahar coastal zone. This mixed descriptive-analytical study was conducted on a statistical population of 84 experts and tourists. It used tested indices of a sustainable brand. The resource-based approach in sustainable branding included a set of assets and abilities that were available and useful in identifying threats and opportunities while reacting to them. This set was considered based on the “valuability,” “scarcity,” “non-imitability,” “non-replaceability of resources,” and “internal capabilities.” Besides, Chabahar coastal zone was compared to Oman, Kish, and Qeshm to identify the competitive dimensions. Given the tendency of local people and government towards economic development in Chabahar and the results from other qualitative and quantitative studies, it can be suggested that Chabahar coastal zone had the capacities required for collaborative and community-centered management. Based on the results, the optimal management strategy for this zone was resource-based, collaborative, and community-centered. Manuscript profile
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  3 - The willingness of tourists to pay for services in rural tourism destinations
  Hamdollah  Sojasi Qeidari حمیده محمودی Atefe jomeei
  Tourism-baed development would only takes place if local communities are provided with the revenues earned from visiting tourists who are willingly pay for tourism services offered. This study, therefore, sought to investigate the willingness of toursits visiting the vi More

  Tourism-baed development would only takes place if local communities are provided with the revenues earned from visiting tourists who are willingly pay for tourism services offered. This study, therefore, sought to investigate the willingness of toursits visiting the villages of Shandiz city in Binalood town to pay for tourism services offered there. Being a descriptive-analytic research, the study used conditional evaluation method and logit model to measure the pay willingness rate. Vikor model was also employed to identify the spatial differences among the tourists in terms of their willingness to pay for the services they received. The population of the study comprised of eleven villages which were visited throughout 2018 by 96 visitors who were selected as the participants of the study according to Cochran formula with 0.1 error rate. The results of the stusy indicate that tourists tends to spend an average of 776540 Rials (equal to 6 USD) in the villages they visit. Taking the the total willingness of the visiting tourists to pay for the services for a full day into account, commercial facilities, catering, recreation, and residential facilities were the most willingly paid services respectively. Moreover, based on the Vikor model, tourists spend more money in Virani village as more services are offered there in terms of restaurant, catering, and residential facilities. Manuscript profile
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  4 - Developing an Innovative Business Model for Tourism Industry with an Emphasis on Creating Value in Tourist Destination: A Case Study of Mashhad City, Iran
  hossein ghadami hadi bastam Ali Hosseinzadeh
  10.61186/journalitor.36058.11.23.233
  As one of the most important industries worldwide, the tourism industry has led to the rapid growth of economic development, preparing the grounds for the development of new businesses, which has proved very effective in expanding job opportunities for different walks o More

  As one of the most important industries worldwide, the tourism industry has led to the rapid growth of economic development, preparing the grounds for the development of new businesses, which has proved very effective in expanding job opportunities for different walks of life. Therefore, this exploratory study sought to develop an innovative business model for the tourism industry with an emphasis on creating value in the destination using a grounded theory method. The required data were collected through library studies and semi-structured interviews. To this end, open and in-depth interviews were made with 16 experts until the theoretical saturation was reached. The participants comprised experts of the tourism industry, university professors, hotel managers, guides of travel agencies and tours, heads, and officials of tourism industry departments, and tourists, who were selected via purposive sampling. The collected data were thematically analyzed according to open, axial, and selective coding. Finally, the conceptual model of the study was developed based on the Strauss and Corbin model, indicating that the core principle underlying the development of diverse advantage-oriented businesses is derived from casual conditions and influenced by contextual factors. It was also found that the core principle could be identified based on some strategies. Moreover, the intervening factors were extracted from the textual data collected from the interviewees by identifying the categories that indicate environmental conditions. Manuscript profile
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  5 - Identifying the Factors Involved in Applying IoT to Smartening Tourism Destinations Using Future Studies Approach: A Case Study of Fars Province
  Khadije Kaveh maryam nekooeezadeh Moslem  Alimohammadlo
  10.61186/journalitor.38331.12.25.31
  Fars province is one of the main hubs of tourism centers in Iran. Therefore, paying special attention to tourism in the province and using Internet-of-things technology in its tourism management can provide suitable facilities for improving the welfare of its visiting t More

  Fars province is one of the main hubs of tourism centers in Iran. Therefore, paying special attention to tourism in the province and using Internet-of-things technology in its tourism management can provide suitable facilities for improving the welfare of its visiting tourists, thus increasing the visiting rate of its tourist destinations. In this regard, the present study sought to predict and identify the most important factors involved in applying the Internet of Things technology to the Smartization of tourist destinations in Fars province and to develop feasible desirable future scenarios thereof. To this end, the required data for this applied study were collected by conducting interviews, administering questionnaires, and carrying out a systematic review of related literature. Finally, the collected data were analyzed by the Scenario Wizard software using the MICMAC method. The results of the MICMAC analysis revealed the main role of 14 key variables in the application of the Internet of Things technology to the Smartization of tourist destinations in Fars province. On the other hand, two strong scenarios, 1548 weak scenarios, and nine scenarios with high compatibility were obtained using the Scenario Wizard software. Accordingly, the study used the aforementioned nine high-compatibility scenarios, finding that the future of tourism in Fars province would be similar to the current circumstances. It was also found that the trend of changes in the status of tourism would be slow and that the chances of applying the Internet of Things technology to the province’s tourism destinations would be low. Finally, based on the obtained scenarios, the study proposed some strategies to achieve the desired results in smart tourism. Therefore, the results of the current study could help tourism professionals prepare the ground for the application of state-of-the-art technologies such as the Internet of Things to tourism and thus develop the field through setting long-term plans. Manuscript profile